The Regginator

In May 2004 a new President of Nintendo of America had risen and with it new ideas and a new mindset came into force. It wasn’t long after his promotion that he kicked off Nintendo’s E3 conference with the opening line that changed everything,

“My name is Reggie. I'm about kickin' ass. I'm about taking names, and we're about making games."

With his first conference we were introduced to the Nintendo DS, the gaming community sat at their PC’s shocked and confused at the lack of Gameboy and excessive screens.

OUTRAGE! ANGER! BLOGGING!

However Reggie stood with quiet confidence in Nintendo’s new gaming platform. With the introduction of the PSP at the same event the handheld community were worried and claimed that the DS wasn’t serious enough to deal with the PSP, they yearned for the next Gameboy to come and change it. Appealing to both the hardcore gamers and the non-gamers is not easy to pull off but they did it and the DS enjoyed huge success. Since its release gamers have struggled to prize their DS’ from their mums hands as they sat on the sofa playing Dr Kawashima’s Brain Training, desperate to play Phoenix Wright or Mario Kart.

JOY! SMILES! BLOGGING!

However gamers constantly kept one eye on the horizon, they looked to the future, and they were preparing for revolution. We saw the console and it was sexy, we saw the controller and it was sexy but the name, the NAME!

"Wii? WII!? What hell kind of name is that?”

Sure it wasn’t the perfect name, sounded more like a mistranslation but Reggie was there as ever with a quietly confident smile on his face and yet after the DS’ success people were still skeptical. Once again however the majority were proven wrong and the Wii is currently enjoying similar success to the DS with games aimed at family fun and simple controls.

We doubted the DS and the Wii, and because of that Reggie took all our names and kicked all our asses.

After the N64 things went downhill for Nintendo, the GBA was redesigned because of the baffling decision to not include a backlight, the Gamecube enjoyed minimal success causing momentary exclusives like Resi 4 and Viewtiful Joe to turn to the PS2 for help. It wasn’t looking good, the faithful held on but even they began venturing to other consoles and enjoying their positives. Nintendo needed to change, they had to or they would have headed down the “Sega-route”. They did, and their new mindset coincided with the arrival of a smooth talking, ass kicking machine who gave the Nintendo faithful hope and he instilled new confidence in the company. His name is Reginald Fils-Aime, it’s hardly the toughest name but he was soon appointed a new name,

The Regginator